Elisabeth Thurston Fraser

Research, Policy & Strategy Advisor

Hi, I'm Elisabeth.

Using two decades of experience in the research, policy, and branding arenas, I advise organizations on uncovering meaningful audience insights and designing strategies to shape public sentiment and behaviors. My focus on strategy grounded in actionable, human-centered research has informed work with a diverse array of organizations, from educational institutions and nonprofits to startups and global brands. Clients include Meta, Adobe, Hyatt, and Opendoor, among others.

My research skills were honed at universities and think tanks, including Stanford University, Columbia University, and SRI International, a global leader in research and development. My work has shaped policy development and messaging at the federal, state, and local levels for campaigns related to education, public health, and urban revitalization. And my political analysis has been published by the Brookings Institution, Teachers College Press, and academic journals.

Because of my background, I think in terms of answerable questions and view the world through both creative and analytic lenses.

I live in San Francisco with my husband and three children.